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# Shop opportunities & win market share
In-depth insights to help retailers locate themselves at the intersection of competitive advantage and growth optimization.

RETAIL

Get a clear sense of market positioning, develop effective optimization strategies and spot the best, most profitable locations using our range of insights on everything from demographics to personas, foot traffic, sales and visitation trends, and more.

Short Overview

USE CASES

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Drive strategic decisions for market optimization with insights on market share, customer personas, supply, demand, demographics, visitation trends, and future openings and closings.
-  Strengthen market optimization efforts by better understanding market share, customer personas, supply and demand. 
-  Understand who and where your customers are by accessing demographics and personas enriched by in-store visitation and social media activity. 
-  Improve long-term market planning with localized visitation trends, demographic projections and future store openings and closings. 

Analyze the market 

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Gain a clearer understanding of your positioning in the market and potential opportunities by assessing cannibalization, cross-shopping, competitor locations and market share.
- Measure locations’ cannibalization and cross-shopping based on the amount and locale of visitors shared with other nearby locations and peers. 
- Analyze the locations and customer base of competing retailers in the market to identify strengths, weaknesses, and their impact on your market positioning and potential success.

Assess the competitive landscape

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Identify the most suitable and profitable locations by analyzing market demographics, competition, foot traffic, sales trends and other key factors that affect consumer behavior and retail performance. What can you do with this information?
- Generate more accurate sales projections by understanding the relative strength of the trade area and competitor performance, users are able to generate more accurate sales projections.
- Quickly identify overperforming trade areas and sites that meet your specific criteria such as customer demographics, competitive intensity and synergistic co-tenants.
- Optimize performance and growth by strategically prioritizing the most suitable markets for expansion to maximize your investments.

Select sites

${group_name} Benefits

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Powering today’s industry leaders

## Explore our solutions
Everything you need to make data-driven decisions, backed by our industry experts. 

PRODUCTS

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#### RetailStat Financial
The complex retail financial landscape is no match for our expert-backed dashboards, datasets, customizable reports and more. Mitigate risk and accelerate growth, starting now.

**[Explore RetailStat Financial](/product-financial)**

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#### RetailStat Location
Get the lay of the land, chat with an expert and make optimized decisions to support portfolio growth with our extensive library of resources, data and tools related to retail real estate.

**[Explore RetailStat Location](/product-location)**

Financial / Location

### Explore insights today
Take a tour of our extensive resources.

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RETAIL

Shop opportunities & win market share

USE CASES

What can you do with our insights?

Powering today’s industry leaders

PRODUCTS

Explore our solutions

RetailStat Financial

RetailStat Location

Explore insights today